Spurring Electronic Sales with a New eCommerce Website using Magento

Customer Background

Sony Group Corporation, commonly known as simply Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. A global leader in electronics, Sony Group Corporation, needs no introduction. Sony is synonymous with entertaining innovation in the field of electronics. In 1946, Sony was an unknown entity in Japan. Today, it is one of the most profitable and trustworthy global conglomerates. With gaming systems, music devices, general electronics, and motion picture devices, Sony has won hundreds of laurels across the globe.



The Challenges

Sony wanted to build an eCommerce platform for its principal dealer, Modern Electronics, in Saudi Arabia, targeting the UAE and Saudi Arabian markets. Because the KSA and UAE are culturally different, they have different compliance issues compared to Europe and the US. Sony recommended a business-oriented eCommerce platform that serves B2C and B2B purposes simultaneously. Besides, Sigma Solve was tasked to develop a multilingual website to cater to a number of countries around KSA.

  • Focused on increasing sales, Sony Electronics had a tough time convincing stakeholders and the Modern Electronics team.
  • Sigma Solve had to visit the site to understand localization and compliance issues.
  • Sony wanted to integrate Apple’s payment gateway and AliPay, besides all other major payment gateways.
  • Sigma Solve was tasked to develop a loyalty program in accordance with Meza Rewards, Tamara, and Qitaf.
  • Sigma Solve needed to integrate various finance options in line with UAE financial regulations.
  • Additionally, the user purchasing experience needed improvement to serve the UAE market effectively.

The Solutions

Since Sony was focusing on large-scale sales through the B2B aspect, Sigma Solve adopted a stand-alone approach in developing an eCommerce web solution that showcase all major products for sub-dealers across the region.  For Sigma Solve, leveraged Magento 2 and built a headless architecture to help Modern Electronics manage their product listing and various loyalty and finance programs.

  • Sigma Solve needed a strong framework to develop various features. Magento 2 was a cost-effective and robust solution.
  • Sigma Solve visited the site to comprehend the objectives, compliances, and user experience requirements.
  • At the design level, Sigma Solve successfully amalgamated Sony’s UI/UX standards and branding requirements in UAE and KSA.
  • A competitive analysis was carried out once the wireframes and prototypes were developed to be in line with local demands.
  • Sigma Solve utilized node.js and react.js to build a user-friendly, secure, and responsive front end of the eCommerce platform.
  • Sigma Solve added multiple functionalities unique for local use and bundle functionality for local dealers to place orders conveniently.
  • We integrated SAP, ERP, and Freshworks CRM connections for seamless operations.
  • Sigma Solve handed over a multilingual, multi-currency, and compliance-ready eCommerce website to Sony’s dealer, Modern Electronics.

The Outcomes

Sigma Solve achieved its main objective as soon as the new eCommerce website was launched – an exponential increase in Sony’s visibility in West Asia and a significant jump in sales. Sigma Solve built a website that is true to the rules and regulations of UAE and KSA and excellent for end users. Ultimately, Sony earned applause from many local dealers for bringing them ease in doing business.

Enabled an eCommerce presence for Sony in the UAE, creating a new revenue stream through online sales.

We achieved a 30% increase in the volume of business in the UAE region with the new eCommerce platform.

Online traffic surged by 40% on the website due to the enhanced eCommerce functionality.

Witnessed a 12% boost in the performance of marketing campaigns.

Client Testimonial

Fantastic communication. I will work with Sigma Solve again on my next enterprise project.

William B.

Sigma Solve offers professional, enterprise solutions and prompt service. Lines of communication are always open and the project managers are available by phone, Skype, or email.

James J.

Sigma Solve Inc. has been the go-to company for our IT consulting projects. They have consistently delivered enterprise software solutions exceeding our clients' expectations while working within tight schedules and budgets. I highly recommend them.

Jeff Hillier

Sigma Solve has been a pleasure to work with over the years. They do everything from website design to SEO for us. Very easy to work with and a very good value.

Dave Ridgely

Affordable, projects completed on time as promised, always! Friendly, excellent communication. They have the best Project Manager and technology strategist. I have been working with SigmaSolve on many projects and for many years, and they never fail me. I will continue to work with them.

Andy Narendra

Sigma Solve has been a great partner with Wild Coffee Marketing and Wild Coffee Content. The dev for our new business is on time and on budget, and so is the work we bring the Sigma Solve team in for our other clients. Thank you!

Salomon Wancier

Sigma Solve is a very excellent company for web design and app development. They provide a wide range of IT services and solutions by their strategy, consultation, technology, and operations. It's a nice and productive workplace.

George Nicholas

The highly skilled developers has done a fantastic job as per my requirements. Sigma Sovle is committed to deliver good quality service.

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Sigma Solve Inc. is the best web development company I have ever worked with. They are extremely responsive, and what is equally important is they care very much about the quality of their work. I highly recommend them.

Tim Krejdovsky

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Tori Swaim

Very skilled, easy to work with, and Sigma Solve has a technical business that is available around the clock 24/7. They have a superior response time and provide good solutions for technical challenges. I highly recommend Sigma Solve for website and application development.

Arash Kia

We have been working with Sigma Solve for almost four years and they have been a fantastic partner. They are very intelligent, creative, efficient, and they always deliver on time and within budget. I would highly recommend them.

Michael Gavelek

Sigma Solve is our go-to custom programming service. We email them with what we'd like to have programmed. They email back a realistic quote. We say “Do it``. And they do the programming… And the programming WORKS.

Eben Brown

Our company recently purchased a website/shopping cart template from 3DCart. After all of our work was completed, we found that we still needed some minor changes. We were directed to Sigma Solve for solutions. The Sigma Solve team is very professional and helpful. We highly recommend their expertise and service.

Warren Miller

Excellent web development company. My clients are very happy with the quality of work, low cost, communication, and quality of service. We would recommend Sigma Solve to anyone looking for custom software application development.

Sandeep Gohil

Very good experience with this company. Biren is both very communicative and helpful in his approach. His coding improved the look of our website tenfold. Feel free to contact us for more info.

Natasha Fowkes

Job well done. Sigma Solve is easy to work with and services were completed very quickly. We will use them again.

J McMasters

Sigma Solve handled a highly customized project with professionalism and delivered a quality site. They were, responsive to our needs at every stage of the process, from planning and design through testing and launching our e-commerce site.

Kirsten Lambert

The City of Tacoma awarded Sigma Solve a few of the Shopping Websites redesign projects. Their team worked with our team throughout all of the phases of the project, which included design, creation, testing, and implementation. Thank you, Sigma Solve.

Mike Hammoud

AWESOME!!! I can spend a lot of time talking about Sigma Solve's professionalism, thoroughness, knowledge, patience, etc. But none of these fit better than simply saying they are AWESOME to work with.

Alvin Butler

We are developing a new website on the Magento platform. Sigma company implemented this project from day one of the development. They are real people with professional backgrounds.

Michael Danielov

We used Sigma Solve to create our eCommerce website and to perform SEO on two websites. I have been very pleased with the SEO work. Before, you could not find either one of my companies on a Google search. Now we pop up on the first page on a variety of searches.

Russ Martin

Consistent and high-quality with thoughtfully implemented solutions!

Todd Handler

Cardwave used Sigma Solve to help us develop a new data recovery service website using the 3D cart platform. Biren was extremely knowledgeable and patient as we did change the specs and requirements at certain points during the project. I would highly recommend Sigma Solve.

Paul Norbury

Sigma Solve has been very cooperative, very timely, and very professional while building my site AND with much-needed updates and changes since the site went live. I HIGHLY RECOMMEND you contact Sigma Solve!

Larry Hillis

Sigma Sovle did an excellent job!

John Mwesigwa

Our e-commerce provider suggested we switch to a responsive design so our site. With this new customization now on our site, this was easier said than done, unless you're Biren Zaverchand with Sigma Solve. Absolute 1000% satisfaction.

Robert Willingham

I would like to recommend Biren Zaverchand at Sigma Solve. I found him to be very skilled in his coding work particularly in making customizations on our Volusion website. I was very pleased to find him as it had been difficult to obtain anyone able to do this customization.

Natasha Fowkes

Sigma Solve provides excellent CRM and cloud computing solutions.

Henry McNichols

When my website projects are faced with technology hurdles and coding issues, my first and last call is to Sigma Solve. Biren is our go-to guy when in need and I find his turnaround time has always met our deadlines. I strongly recommend the sharp team at Sigma Solve for any scale projects.

Ed Butera