We are looking to hire a driven content writer to develop and execute content strategies that drive traffic and generate leads for Sigma Solve Ltd (sigmasolve.com). The content strategist’s responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.
To be successful as a content writer, you should be able to collaborate with the marketing team to develop innovative ideas. Ultimately, an outstanding content strategist should demonstrate exceptional content presentation skills and be able to work well under pressure.
Responsibilities:
- Should be literal thinker and a storyteller, have good experience on understanding brand voice, tone, and monitoring activity.
- Develop content strategies for digital marketing channels.
- Develop content marketing and distribution strategies.
- Developing clear and engaging content that is consistent with the company’s brand image and addresses both business goals and consumer needs.
- Performing content audits to assess how well existing content is performing.
- Analyzing content marketing data to identify trends and anticipate consumer needs.
- Creating, adjusting, and managing the editorial calendar.
- Generate high-quality content for our corporate website, based on IT selling services [Digital transformation, AI, Data Analytics, Machine learning].
- Understand our business, strategy, and SaaS / product offerings.
- Experience in In-bound lead generation through content marketing.
- Ideating & deriving 360- strategies along with the subject matter expert team.
- Optimize existing content for inbound marketing activities.
- Co-ordinate with cross-functional department to collect requirements and execute task to meet the deadline.
- Research industry-related topics (combining online sources, interviews, whitepaper, webinars etc.).
- Edit content for grammar, accuracy, clarity, readability, and consistency.
- Proofread and edit blog posts before it goes live.
- Coordinate with the marketing team to define, plan, and run demand generation campaigns.
- Conduct simple keyword research and use SEO guidelines to increase web traffic.
- Identify business needs and recommend new topics based on competitor research.
- Contribute to a positive, healthy, fun, and driven culture.
- Must have written inbound and outbound marketing content [landing page, emailers, infographics, webinar, PPT, whitepaper, case study, use cases, etc.]
- Should have knowledge of Tools like SEMRUSH, and how to find trending topics for monthly content requests.
Requirements:
- 2+ years’ experience as a content strategist/marketer
- Bachelor’s degree in marketing, communications, advertising, journalism, or related field
- Proven content strategy and project management experience
- Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
- Exceptional marketing and collaborative skills
- Deep understanding of technology such as IoT, AI, Data science and emerging technologies
- Proven record of delivering requested content on time without compromising writing quality
- Organized and should be able to handle team
- Outstanding written and verbal communication skills
- Should be familiar with simple graphic design tools (Canva, etc.)
- Must have proof reading skill of written piece of content
- Must be following AP style guide and guide team to follow best practices and approach of content marketing
- Self-motivated and should work under pressure situation
