If you’re a business owner, you know that staying ahead of the curve is essential to your success. To stay on top of the latest technological advancements, it’s essential to familiarize yourself with platforms like Liferay Digital Experience Platforms.
Liferay is a leading enterprise portal platform that offers businesses a variety of features and benefits. If you are looking for enterprise software designed to offer an excellent modern digital solution provider for organizations and businesses, then Liferay is the product for you.
In this blog post, we explain how Liferay can help your business, no matter how big or small it may be. First, let’s take a look at what Liferay is.
What exactly is Liferay?
The Liferay Development Company wanted to create an enterprise platform that helps businesses create digital experiences, including web, mobile, and connected devices. The platform is used by some of the largest organizations in the world, including HSBC, Coca-Cola, and Subaru.
Liferay’s technology is based on open standards. It offers a unique set of capabilities to help businesses create powerful digital experiences. The platform includes everything you need to build a website or application, including:
A content management system
Liferay’s content management system (CMS) is used to manage and publish digital content. The CMS includes features such as versioning, workflows, and approvals. This makes it easy to manage complex content structures.
A portal framework
The Liferay Digital Experience portal framework provides a robust set of tools for building websites and applications. Its features, such as single sign-on, integration with third-party systems, and security, make it an ideal platform for building enterprise applications.
The Liferay development platform
Liferay’s development platform allows users to build custom extensions. The platform includes tools for creating portlets, themes, and layout templates.
An ecommerce solution
It has an ecommerce solution that includes features such as product catalogs, shopping carts, and order management that make it easy to manage an online store.
A social networking solution
You’ll get a social networking solution for building social networks. The solution includes features such as user profiles, groups, and forums that make it easy to build a social network.
Liferay also offers a variety of other features and benefits that can help businesses create powerful digital experiences. Now that we’ve covered Liferay’s definition let’s examine how it can benefit your business.
Key features and capabilities of Liferay CMS
Liferay is all about building outstanding digital experiences for customers using content management systems and simplifying website management. Many features help Liferay stand above the crowd.
Easy Content Creation:
Liferay’s CMS has a very user-friendly interface that helps users create and amend content without coding. Content creators can focus on their knowledge and ability instead of technicalities. Consequently, businesses can increase the content update on their websites by 200%.
Drag-and-Drop Functionality:
Website development begins with looks and feel, and creating an attractive layout on the Liferay platform is a cakewalk. A simple drag-and-drop feature helps website developers build responsive and intuitive digital commerce solutions. Businesses can have totally customized web solutions.
Mobile-Friendly Design:
Customers are on mobile, right? Businesses must adopt a mobile-first approach to build mobile-friendly websites and functionalities that work with any device and resolution. This approach helps businesses run personalized campaigns and improve customer satisfaction.
Multilingual Support:
Offering multilingual support is mandatory for businesses approaching international markets. Liferay makes it easy for digital commerce developers to integrate multilingual functionality through content management and translation features.
Powerful Security:
eCommerce solution development without providing robust security features is a bane. Liferay ensures that eCommerce businesses can easily protect their data and functionalities against cyber threats and provide safe and secure shopping experiences that build brand trust.
Personalization Capabilities:
Liferay’s built-in marketing features help businesses target audiences based on their likes, dislikes, and behavior. A/B testing enables businesses to review their content potential virtually to streamline content delivery and improve engagement and conversion.
Built-in Analytics:
Go nowhere to prepare reports and get insights. Liferay’s digital commerce development platform provides all the necessary analytics tools for data gathering and processing to evaluate content performance and optimize websites as required.
Open Source Community:
Getting support from the open-source community for Liferay functionalities, features, and other settings is easy. eCommerce solution developers can easily access the resource codes and other features, which helps them develop flexible and scalable digital commerce solutions.
When is Liferay CMS the right solution for your business?
Where others lack, Liferay leads. Its robust content management system empowers your eCommerce portal or web portal with robust digital marketing solutions to expand brand reach and customer engagement to the next level.
Liferay ensures that businesses secure their digital assets tactfully with flexible architecture, simplified integration, and enterprise-grade features. When you are developing eCommerce solutions, trust Liferay for reliability and performance.
Your business relies on content creation:
Content efficiency jumps 30% when businesses use Liferay’s CMS. It offers user-friendly content creation tools, integrates third-party extensions and plugins, and automates the publishing workflows. Businesses can easily create, organize, and schedule content to boost brand reach and customer engagement for a higher conversion rate.
Your business provides web services:
Liferay empowers over a hundred thousand websites with a robust content management system. When businesses are into providing web services, they rely on Liferay for various API integrations and effortless development of web services. With Liferay’s CMS, you can build highly responsive and interactive web applications to improve customer experiences and build a brand with strong features and a loyal customer base.
Your business prioritizes collaboration:
If you are developing a web collaboration portal or mobility solutions, Liferay can be your go-to partner. Liferay helps businesses promote teamwork and collaboration by providing workflow management, document sharing, a forum, a knowledge-sharing platform, video calls, and chat tools to seamlessly work as a team on projects and achieve milestones regularly. With Liferay, businesses can achieve a 25% improvement in project management and delivery.
Your business expands its audience:
Tired of maintaining the status quo on lead generation and conversion rate. Leverage Liferay’s content management system to ensure you enter with a bang in a new market, provide customers with what they want, improve customer engagement by 40%, and expand brand reach by 25%. Liferay has multiple site management systems, multilingual content support, and features that help businesses personalize the content to drive a successful run in the international markets.
Your business has massive document workflows:
Managing documents is a significant headache for businesses. However, Liferay ensures that businesses can improve document processing efficiency by 40%. For example, Liferay offers easy document creation, approval, and storage processes. Moreover, Liferay provides robust workflow automation and version control to reduce manual processes and errors related to them. Given the automation and error elimination, businesses can save up to 30% on document processing time.
How can Liferay help my business?
Liferay provides businesses with a variety of features and benefits that can help them succeed. Here are just a few ways that Liferay can help your business:
Increase efficiency
One of the main benefits of using Liferay is that it can help increase efficiency within your organization. Liferay’s platform is designed to be easy to use, so you’ll save time on training and support.
Improve collaboration
Another benefit of using Liferay is that it can help improve collaboration within your organization. With Liferay, you’ll be able to create a central repository for all of your organization’s digital content. This will make it easy for employees to access and share information.
Reduce costs
Another benefit of using Liferay is that it can help reduce costs. Liferay’s platform is designed to be cost-effective, so you’ll be able to save money on licensing and support.
All of these features and more are designed to work together seamlessly, making it easy for businesses to create a cohesive digital experience for their customers.
Developing Portals
Here’s why more businesses are choosing Liferay over other products to develop portals.
1. Lowest Total Cost of Ownership
Liferay has one of the lowest TCOs of any comparable product on the market. This is because it’s open source, so you’ll never have to pay for a license.
When compared to other portal development platforms, it’s simple to install and delivers more cost savings with lower operational and development costs
2. Bountiful out-of-the-box (OOTB) functionalities
Liferay provides an incredible set of features that are “out-of-the-box” (OOTB). You can use these features to quickly develop and deploy a portal without having to write any code. These features include mobile, security, content management, core portal, etc.
Liferay’s OOTB functionalities are constantly being improved and expanded, so you’ll always have access to the latest features.
3. Product innovation
As we alluded to above, Liferay continues to introduce new features and versions quite quickly. This is because they have a large team of developers who are constantly working on improving the product.
This is in contrast to other portal development platforms, which tend to move much slower. This can be frustrating for businesses that want to take advantage of the latest and greatest features.
4. Open source community
Liferay has an incredibly active open-source community that is always working on improving the product and developing new features.
The community is also an excellent resource for support. If you ever have any questions or need help, you can post your question to the community, and someone will usually be able to help you out.
5. Flexible Enterprise Integration Framework
Liferay’s Enterprise Integration Framework (EIF) allows you to integrate your portal with other enterprise systems easily. This is incredibly important for businesses that want to create a cohesive digital experience for their customers.
The EIF is also flexible, so you’ll be able to choose the integration method that best suits your needs.
6. Multi-lingual capacity
Liferay provides businesses with the ability to create a portal in multiple languages. This is important for businesses that want to reach a global audience.
Digitally transform your business with Sigma Solve and Liferay
Sigma Solve has extensive experience working with Liferay and can help you digitally transform your business. With over 15 years of experience, we will help you transform your business to create a better customer experience with the latest technologies and tools.
If you would like to learn more about how we have used Liferay to take hundreds of businesses to the next level, call us at +1 954-397-0800.
