Spurring Electronic Sales with a New eCommerce Website using Magento
Customer Background
Sony Group Corporation, commonly known as simply Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. A global leader in electronics, Sony Group Corporation, needs no introduction. Sony is synonymous with entertaining innovation in the field of electronics. In 1946, Sony was an unknown entity in Japan. Today, it is one of the most profitable and trustworthy global conglomerates. With gaming systems, music devices, general electronics, and motion picture devices, Sony has won hundreds of laurels across the globe.
Industry
The Challenges
Sony wanted to build an eCommerce platform for its principal dealer, Modern Electronics, in Saudi Arabia, targeting the UAE and Saudi Arabian markets. Because the KSA and UAE are culturally different, they have different compliance issues compared to Europe and the US. Sony recommended a business-oriented eCommerce platform that serves B2C and B2B purposes simultaneously. Besides, Sigma Solve was tasked to develop a multilingual website to cater to a number of countries around KSA.
- Focused on increasing sales, Sony Electronics had a tough time convincing stakeholders and the Modern Electronics team.
- Sigma Solve had to visit the site to understand localization and compliance issues.
- Sony wanted to integrate Apple’s payment gateway and AliPay, besides all other major payment gateways.
- Sigma Solve was tasked to develop a loyalty program in accordance with Meza Rewards, Tamara, and Qitaf.
- Sigma Solve needed to integrate various finance options in line with UAE financial regulations.
- Additionally, the user purchasing experience needed improvement to serve the UAE market effectively.
The Solutions
Since Sony was focusing on large-scale sales through the B2B aspect, Sigma Solve adopted a stand-alone approach in developing an eCommerce web solution that showcase all major products for sub-dealers across the region. For Sigma Solve, leveraged Magento 2 and built a headless architecture to help Modern Electronics manage their product listing and various loyalty and finance programs.
- Sigma Solve needed a strong framework to develop various features. Magento 2 was a cost-effective and robust solution.
- Sigma Solve visited the site to comprehend the objectives, compliances, and user experience requirements.
- At the design level, Sigma Solve successfully amalgamated Sony’s UI/UX standards and branding requirements in UAE and KSA.
- A competitive analysis was carried out once the wireframes and prototypes were developed to be in line with local demands.
- Sigma Solve utilized node.js and react.js to build a user-friendly, secure, and responsive front end of the eCommerce platform.
- Sigma Solve added multiple functionalities unique for local use and bundle functionality for local dealers to place orders conveniently.
- We integrated SAP, ERP, and Freshworks CRM connections for seamless operations.
- Sigma Solve handed over a multilingual, multi-currency, and compliance-ready eCommerce website to Sony’s dealer, Modern Electronics.
The Outcomes
Sigma Solve achieved its main objective as soon as the new eCommerce website was launched – an exponential increase in Sony’s visibility in West Asia and a significant jump in sales. Sigma Solve built a website that is true to the rules and regulations of UAE and KSA and excellent for end users. Ultimately, Sony earned applause from many local dealers for bringing them ease in doing business.
Enabled an eCommerce presence for Sony in the UAE, creating a new revenue stream through online sales.
We achieved a 30% increase in the volume of business in the UAE region with the new eCommerce platform.
Online traffic surged by 40% on the website due to the enhanced eCommerce functionality.
Witnessed a 12% boost in the performance of marketing campaigns.
Client Testimonial
