One aspect most of the designers tend to ignore while designing a website is an easy and good website navigation. Do you know the navigation of your website is one of the most critical factors to impact its success? It impacts user-friendliness, traffic, bounce rate and search engine ranking.
In fact, bad navigation is one of the top reasons why people abandon your website. It not only frustrates the customers to navigate around but also makes them feel helpless. The attention span of human beings is less than 10 seconds, and if they are not able to figure out the right stuff on the website then they ought to leave.
Navigation in a layman language can be defined as the method through which your potential customers move around the website. Keeping it simple, can keep your visitors happy.
While designing your website, make sure to understand your audience and potential website visitors keeping in mind your business and your goals. Most of the times, website navigation seems negligible, but visiting a website without user-friendly navigation, is like driving a car with hazy directions.
Increased Time Spent On the website
Do you know, a difficult website navigation is one of the major reason for site abandonment? If your users are not able to find their way through the website, they would not stick around. Easy website navigation ensures that the website visitor can find out the desired information easily. This allows the user to spend more time on the website. Increased time spent on the website improves the bounce rate of the website.
Better Website Design
Proper navigation on each page of website ensures that the consistency is maintained. It looks aesthetically appealing to the visitors. Your menus can be placed on the top horizontally or vertically on the left. Top horizontal menus have a drop down design pattern that shows the second level child menu.
You want your website to have all the information about your brand, your products and services. But, this can be a lot of information and you do not want your visitors to get lost. Navigation helps you organize your website information correctly. Right navigation guides your website visitor to the right information they are looking for.
Improved SEO Ranking
A good website navigation plays a vital role in your SEO ranking. Site-wide navigational elements to send the authority signals to the search engines. Pages linked to the header, footer, and side navigation elements play an important role in determining which pages will rank better than other pages.
While creating your website, keep your customers and your business goals in focus. Make it easier for them to reach their goals easily to help you reach your goals easily. This is possible with good and easy website navigation where you can lead your customers to what they are looking for.
Logical Flow of Content
Your website visitor needs to know what you are offering. With good website navigation, you can highlight the important aspects of your website. It helps to access the important aspects without any mystery. While website navigation may not be the first factor you consider while designing the website. But, integrate a good, seamless and easy website navigation in your design. Make it easy for your website visitors to locate the information and make them relish the time spent on your website.